A girl in a towel being hunted down by a psycho killer is textbook in every goddamn slasher flick. This slasher flick is a video game.
That aside, yes.. She's in a towel and she's starring in Supermassive Games' Until Dawn for the PS4.
Much like Heavy Rain and Beyond: Two Souls, Until Dawn is an interactive movie experience focused on the horror/slasher genre. As seen in the video, you'll be presented with various ways of Quick-Timed Events to progress through the game-movie hybrid. Some choices might lead to new branching paths while some will lead you to your death. Like any good slasher flick would.
While some argue it will be a Quantic Dream style clone (of Heavy Rain & Beyond: Two Souls fame), I'd consider this gameplay style to be it's own genre. Heck, it'll be one hell of a great game to play during a gaming night with a bunch of friends yelling which decision you should follow. The presenter sure looked like he was having a blast playing it in front of the audience.